The most important element of property development isn’t just “location location” as there is a right design and a right product, for every location. Mind you, the better the location the greater the opportunity to maximise the returns through the right planning and design. The reverse is true, that profits can be minimised with the wrong design, the wrong product / planning. Marchitecture is about getting the planning and design right for the market, and in doing so maximising your returns. As the Marchitect understands the market and has worked with the design team to create a project tailored to that market, no-one is in a better position to formulate and manage a strategic marketing plan. Formulating the project design for a market is an inseparable part of the marketing strategy itself. This is where the work crosses over to the role of Project Marketing Managment. Creating a strategic marketing plan for the project, tailored specifically to the identified markets and to maximise the project profits.   Creating a strategic sales plan for the project, as above.   Project Marketing Management, coordinating the most appropriate consultants to create and produce all the marketing collateral and materials required for the marketing. Some of these consultants include - advertising agency, web designer, computer imaging, public relations consultants, media placement agencies, interior designers, design of display suites, and the ongoing management of the marketing to ensure maximum results.   Advice and consultation on other essential elements of selling, including strata set up, solicitors and contracts in general.   Coordinating the design of the advertising campaign, including the placement of the media and strategy.   Reporting to and administration of the marketing for the developer to keep all results of the marketing transparent.   Database collection, administration and management.   Ongoing research on marketing results to fine tune costs and results of the marketing.   Sales management, ensuring contract and exchange follow up, sales tracking and even sales training.   Final inspection, defects reporting and settlement management. Market research to identify who the market is or what the market potentials are. This work can range from a simple survey of the market, what is and isn’t working, to a sophisticated report on socio-demographics, supply and demand and in depth analysis of comparable projects.   Market comparables analysis (together with the work above) to provide a range of market information needs.   Creation of design briefs for the developers feasibility and / or the architects. This includes product type, size, mix, style, facilities, services, and importantly prices.   Consulting to the project design team to ensure the market vision is maintained through the project design, planning and cost planning. This work includes spending time to explain the market demands, needs and preferences to the architects and generally be available for their consultation. Each stage of the architects or design team's work is reviewed until final designs are agreed and submitted.   The fine tuning of each apartment design to ensure highest marketability and saleability. This includes all items, size of rooms, emphasis of size, layouts, storage, kitchen and bathroom layouts / requirements, services (phone, power points, tv, data cabling, etc) and layouts. In fact any design item which will have an impact on price or be required by the market. Advise will include when these are NOT needed as well as when they are.   Generally the marchitect is there to advise the development and architectural team on all items about the market which will have an impact on maximising the value of the project.   If the developer or design team is unsure of any item that may have a fundamental impact on the project, the marchitect can coordinate the testing of those questions on target market databases, or do the necessary research to solve the question.
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